Moreover, lower thirds not only help with the identification, but it is also an instrument that can be used for marketing.
That way, people will know right away who the person is and why they are included in the video. It is often used on TV shows enclosing the name and the position of the person being featured. The lower thirds is the text or graphic you see at the lower part of the screen. That’s why lower thirds must be utilized to level up a video. However, that is not enough as a simple cut to cut of clips won’t bring life to a video when exported. Usually, the videographer will produce several versions of the same scene to have variety and not to bore the audience.
That is one of the crucial parts of editing a video file. When editing videos, the creator must know and identify which clip is essential to keep the file engaging.
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